News about UKCAMS

NEWS RELEASE 19 June 2018

 

NEW RESEARCH REVEALS AN EVOLVING UK MEETINGS MARKET

 

New research into the UK’s conference and meetings sector, entitled the ‘UK Conference and Meeting Survey 2018’ (UKCAMS), reveals an estimated £18.1 billion of direct expenditure generated by conference and meeting delegates in venues and in wider destination spend in 2017. While the overall number of conferences and meetings held in 2017 was lower than in 2016, the average size of events was up slightly on 2016.

 

The ‘UK Conference and Meeting Survey’, now in its 25th consecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues. The results provide a definitive insight into the conference and meetings sector and are widely used to inform investment, advocacy and marketing activities.

 

The delegate spend calculations in the report are based on the latest Business Events Research conducted in 2017 by VisitBritain, replacing the historic data that had previously been used in UKCAMS estimates.

 

The research findings show that the overall number of conferences and meetings in 2017 was an estimated 1.29 million compared with the 2016 figure of 1.45 million, but was on a par with the average for the last decade (an average of 1.31 million per annum). Venues hosted an average of 373 conferences and meetings in 2017, down on 2016 (419 events) and 2015 (383 events). However, an increase in the average size of events (72 delegates per event in 2017 compared with 67 per event in 2016) in part mitigated against this downward trend. Levels of capital investment by venues remained strong with 82 per cent of venues reporting that they had invested in their property in 2017, with 15 per cent investing over £500,000.

 

Other key findings from the research include:

 

  • In 2017, there were an estimated 92.8 million delegates accounting for approximately 147.4 million delegate days. These delegates generated an estimated £18.1 billion of direct expenditure in venues and the wider destination, down slightly on 2016 (£18.6 billion)

 

  • The average duration of conferences and meetings was 1.6 days (unchanged from previous years), although almost two-thirds of events lasted only one day or less

 

  • Conference and training centres (592 events), hotels (445 events) and academic venues (387 events) hosted higher than average numbers of events

 

  • Two-fifths of events in 2017 (40 per cent) were organised by a professional conference organiser (PCO) or event management agency. This was up on 2016 and continues a trend of increasing use of third party organisers by event owners

 

  • Just over a tenth (12 per cent) of venues hosted a significant proportion of international conferences – 11 per cent or more of their conferences. However, of those venues that do not target international conferences, a fifth are very interested in targeting this market in the future. Venues tended to target international conferences through trade shows and / or in partnership with a conference bureau.

 

Kerrin MacPhie, VisitBritain’s Head of Business Events, commented:’The ‘UK Conference and Meeting Survey 2018’ provides UK destinations and venues with important insights into the sector’s scale and latest trends, helping to inform their business planning and marketing activity. VisitBritain is committed to working with the sector to grow the UK’s share of international business events and this research is a valuable tool in helping achieve this.”

 

The 2018 UKCAMS research was sponsored by: VisitBritain, IMEX Group, venuedirectory.com, Visit Guildford for Business, Glasgow Convention Bureau, and Hiscox Event Insurance.

 

The research was carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates.

 

Copies of the full UKCAMS 2018 report are available priced £165 + VAT. Visit http://www.ukcams.org.uk to download an order form.

 

For further information: contact Tony Rogers tel: +44 7887 596727) or email: tony@tony-rogers.com

 

 

 

NEWS RELEASE 6 FEBRUARY 2018

 

NEW RESEARCH: THE UK CONFERENCE AND MEETING SURVEY 2018

 

Vital research into the UK’s conference and meetings sector is launched today. The 2018 ‘UK Conference and Meeting Survey’ (UKCAMS), now in its 25th consecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues.

 

The results provide a definitive insight into the conference and meetings sector and are widely used to inform investment, advocacy and marketing activities.

 

The survey asks UK venues to provide data on their conference and meeting business during the calendar year 2017. It includes questions on the number of events hosted, rates achieved, event duration and size, client type, levels of residential and non-residential business, origin of business, investment plans, and overall business performance in 2017 together with their projections for business in 2018.

 

UKCAMS 2018 includes, for the first time, a new section on the targeting and securing of international events by UK venues.

 

All UK conference and meeting venues are being encouraged to participate in the UKCAMS research. Those venues completing the questionnaire will receive a complimentary, personalised report enabling them to benchmark their performance against other comparable venues. The online questionnaire can be accessed at: https://www.surveymonkey.com/r/UKCAMS-2018

 

The research is being carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates. Tony has been involved with the research since its inception in 1993 and Richard since 2004.

 

VisitBritain is the principal sponsor of UKCAMS 2018. Other sponsors include: IMEX Group, venuedirectory.com, Visit Guildford for Business, Hiscox Event Insurance and Glasgow Convention Bureau.

 

Tony Rogers says: “The UKCAMS research has a proven track record as a source of reliable and robust information and market intelligence. It helps venues and destinations, as well as other industry stakeholders, to understand the latest and emerging trends in order to target their marketing and investment decisions to greatest effect. UKCAMS also plays a key role in highlighting the significance and value of the conference and meetings sector to the national economy.”

 

Kerrin MacPhie, Head of Business Events at VisitBritain, comments: “VisitBritain is pleased to be supporting this research which will help with understanding the current level of activity by UK venues. It is good to see, this year, a focus on how venues are interacting with the international market.

 

I would urge venues from across the UK to take part in the survey, as research such as this helps in ensuring Britain remains competitive in the global marketplace.” Further details of the research are available on the dedicated website: http://www.ukcams.org.uk

 

For further information: contact Tony Rogers tel: +44 (0)7887 596727 or email: tony@tony-rogers.com

 

 

 

NEWS RELEASE 26 June 2017

 

NEW RESEARCH REVEALS A BUOYANT BUT COMPETITIVE MEETINGS MARKET

 

New research into the UK’s conference and meetings sector, entitled the ‘UK Conference and Meeting Survey 2017’ (UKCAMS), reveals that, in 2016, the highest numbers of face-to-face conferences and meetings were held at UK venues since 2008. This is despite, or possibly because of, the uncertainty and instability created by Brexit. The research estimates that the sector was worth an estimated £19.4 billion in venue and destination direct spend in 2016, a rise in line with inflation compared with the estimated value of £19.2 billion in 2015.

 

The ‘UK Conference and Meeting Survey’, now in its 24th consecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues. The results provide a definitive insight into the conference and meetings sector and are widely used to inform investment, advocacy and marketing activities.

 

The research findings show that the overall number of conferences and meetings in 2016 (an estimated 1.45 million) rose by 110,000 (or 8 per cent) compared with the 2015 figure of 1.34 million. However, a slight decrease in the average size of events (67 delegates per event as against 70 in 2015) combined with a small reduction in the proportion of residential events meant that the overall value of the sector has remained constant rather than increased in line with the increase in meetings activity.

 

The meetings industry remains extremely competitive and venues are constantly seeking ways to obtain an edge on their competitors. Clients are negotiating hard and the research shows that price and value for money factors are key criteria for event organisers when selecting their next venues.

 

Other indicators of market buoyancy revealed by this new UKCAMS research include optimism on the part of UK venues about the prospects for future business performance, with some 59 per cent of venues predicting that business will increase further in 2017. At the same time, product investment levels are at their highest level since 2011, with over four-fifths of the survey respondents indicating that they had undertaken some capital investment in 2016.

 

Other key findings from the research include:

 

  • There was an average of 419 conferences and meetings per venue in 2016 (compared with an average of 383 in 2015), the highest level in the past ten years. The majority of events were held in hotels, followed by unusual/multi-purpose venues

 

  • Conference and training centre (536 events) and hotels (459 events) hosted higher than average numbers of events

 

  • In 2016, there were an estimated 97.5 million delegates accounting for approximately 151.2 million delegate days (compared with 94.1 million delegates and 144 million delegate days in 2015)

 

  • The average daily delegate rate achieved by venues for conferences and meetings was £39 (inc VAT) (£37 inc VAT in 2015). The average 24-hour / residential rate was £142 (inc VAT)(£137 in 2015)

 

  • Other important influencing factors for event organisers, as noted by venues, were the provision of free Wi-Fi, venue location and accessibility, and the availability of flexible event spaces.

 

‘We believe that the ‘UK Conference and Meeting Survey 2017’ provides further confirmation of the energy and vitality of the conference and meetings sector,’ commented Tony Rogers, who has been involved with this research since its inception in 1993. ‘It also offers an invaluable insight into the sector’s scale and characteristics, and into current and emerging trends. It is essential reading for all who want to keep abreast of the sector’s changing dynamics and growth potential.’

 

The 2017 UKCAMS research was sponsored by: IMEX Group, venuedirectory.com, Visit Guildford for Business, Glasgow City Marketing Bureau, and Hiscox Event Insurance.

 

The research was carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates.

 

Copies of the full UKCAMS 2017 report are available priced £165 + VAT. Visit http://www.ukcams.org.uk to download an order form.

 

 

NEWS RELEASE 20 JUNE 2016

 

NEW RESEARCH SHOWS MORE, BUT SMALLER, UK BUSINESS EVENTS AND LOWER OVERALL SPEND

 

New research into the UK’s conference and business events sector, entitled the ‘UK Conference and Meeting Survey 2016’ (UKCAMS), reveals that, in 2015, more business events were held at UK venues but with fewer delegates. The research estimates that the sector was worth an estimated £19.2 billion in venue and destination direct spend in 2015, a fall compared with the previous year. The findings mirror other recent research which suggests that organisers are being asked to deliver more with static event budgets.

 

The ‘UK Conference and Meeting Survey’, now in its 23rd consecutive year, has a specific focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues. The results provide a definitive insight into the business events sector and are widely used to inform investment, advocacy and marketing activities.

 

The research findings show that the overall number of business events in 2015 (an estimated 1.34 million) rose by 600,000 compared with the 2014 figure of 1.28 million. However, a decrease in the average size of events (70 delegates per event as against 81 in 2014) led to a fall of some 10 million in the total number of delegates, with 94.1 million delegates generating approximately 144 million business event days in 2015, compared with 104 million delegates and 162 million business event days in 2014. This fall in the average size of events also means that the estimated value of the sector, £19.2 billion, is £2.4 billion lower than the 2014 total (£21.6 billion).

 

However, continuing optimism in the market was reflected in sustained levels of investment by venues, with 79 per cent having undertaken some investment in 2015. The proportion of venues investing more than £500,000 was up on 2013 and 2014 levels, with purpose-built convention centres being the heaviest investors. Venues also indicated that their overall business performance was up in 2015 compared with 2014, and 61 per cent anticipated that 2016 results would show further growth.

 

Other key findings from the research include:

 

  • There was an average of 383 business events per venue in 2015 (compared with an average of 366 in 2014), the highest level since 2008. The majority of events (61 per cent) were held in hotels

 

  • The average event duration was 1.5 days, although most events (67 per cent) lasted a day or less. Average duration varied from 1.4 days for non-residential events to 2.0 days for residential events

 

  • The average daily delegate rate achieved by venues for business events was £37 (inc VAT). The average 24-hour / residential rate was £139 (inc VAT). These figures are very similar to the average rates achieved in the period 2013-2015 of £37 and £137 respectively.

 

  • The lack of growth in rates achieved also suggests that the market is still highly competitive.

 

  • Other important influencing factors for event organisers, as noted by venues, were the provision of free Wi-Fi as well as the availability of flexible event spaces.

 

  • Compared to three years ago, the one source of business and lead generation that had grown was social media – highlighted as important by three-quarters of venues. Venues also indicated some growth in business from third party websites, and from PCOs and agents.

 

Simon Gidman, Head of Business Visits and Events for VisitEngland and principal sponsor of UKCAMS 2016, comments: ‘The UK events industry has a lot to look forward to over the next few years. England plays host to a series of significant scientific and business events including the prestigious EuroScience Open Forum in Manchester (2016) and the International Festival of Business in Liverpool (2016). In 2017, Hull will be crowned UK City of Culture resulting in a number of exciting events coming to the progressive Yorkshire city. The ‘UK Conference and Meeting Survey 2016’ provides key insights into the sector’s scale and characteristics, essential reading for all who want to keep abreast of the sector’s changing dynamics and growth potential.’

 

Other sponsors of the UKCAMS research are: IMEX Exhibitions, venuedirectory.com, Visit Guildford for Business, Glasgow City Marketing Bureau, and Hiscox Event Insurance.

 

The research was carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates.

 

Copies of the full UKCAMS 2016 report are available priced £145 + VAT. Visit http://www.ukcams.org.uk to order the report.

 

 

 

 

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