Tony Rogers is a consultant specialising in conferences, business visits and events, and venue/destination marketing and management. Until August 2009 he worked as Project Director for Eventia, the events industry trade association (now EVCOM), and prior to this he spent 19½ years as Chief Executive of the British Association of Conference Destinations (BACD), until December 2008.

Tony is an Honorary Member of the Association of British Professional Conference Organisers (ABPCO), an association he managed for eight years until October 2008. He was a Visiting Fellow at Leeds Beckett University, also for eight years, until August 2015. He also served on the European Board for Destination Marketing Association International (DMAI).

Contact details for the UKCAMS project team are shown below, together with brief summaries of their respective experience and credentials.

Tony Rogers – email:; tel: +44 (0)7887 596727

RJS Associates – email:; tel: +44 (0)1723 866154 or +44 (0)7796 543173.


Tony is the author of several books on the international conference and events industry including ‘Marketing Destinations and Venues for Conferences, Conventions and Business Events’ (written jointly with Rob Davidson of MICE Knowledge) and ‘Conferences and Conventions: A Global Industry’, both published by Routledge. A fourth edition of the latter title was published in 2023, while a second edition of the former was published in late 2015.

He has compiled major reports for UK Events (formerly the Business Visits & Events Partnership), including two major reports, 'The UK Events Report' (2020) and 'Events Are GREAT Britain' (March 2014). He also authored two studies (jointly with Sally Greenhill of The Right Solution) into subvention and bidding practices (2011 and 2016).

Tony’s client list and current/recent projects include:

  • A ‘research on research’ study for the Business Visits and Events Partnership, in conjunction with Glenn Bowdin of Leeds Beckett University
  • Ongoing research entitled ‘SASiE’ (Size and Scale Index for Events) on the UK exhibitions and events sector for the Association of Event Venues (AEV)
  • Major research into Conference Ambassador Programmes globally in partnership with Sue Beverley

Tony has lectured regularly at a number of UK universities including Sheffield Hallam University, Manchester Metropolitan University, Staffordshire University and University College Birmingham.

Tony’s qualifications include: BA Hons (Spanish) (University of Birmingham), Diploma in Education (University of Sheffield), Final Diploma (Spanish)(Institute of Linguists), and a diploma in careers guidance (YESTB).


Richard has over 30 years’ experience in the tourism and business events industries.

He is a freelance consultant specialising in market research and economic impact analysis. He is one of the UK’s foremost MICE researchers. He has led and designed a number of innovative MICE research projects. He undertakes two key annual, national MICE related surveys; UK Events Market Trends Survey (since 2004)– a national business to business survey looking at conference venue performance; and 'SASiE' (Size and Scale Index for Events) (since 2014) which monitors and tracks the exhibitions and events sector for the Events Industry Alliance (EIA).

He has worked with a significant number of UK destinations assessing their current MICE performance and value. Examples include Greater Manchester, Birmingham and the West Midlands, Cardiff, Leeds, Sheffield, York, and Bristol. He has also developed MICE related destination strategies for a number of areas: Merseyside, Durham, Wakefield, Wolverhampton, Ireland, Tallinn and Estonia.

Prior to consultancy, his experience includes five years as Research Manager with the East Midlands Tourist Board where he introduced a regional programme of industry monitoring (including occupancy surveys across all accommodation sectors) and market research. Subsequent roles included senior management positions in tourism planning and development with Edinburgh and Lothians Tourist Board and Scarborough Borough Council where he established strategic and corporate frameworks for the delivery of tourism services.

He has an MA (Geography) from the University of Edinburgh, a postgraduate diploma in Tourism Management from the University of Surrey, and a Certificate in Market Research (from the Market Research Society). He is a member of the Tourism Management Institute.